We’ve been talking to our staff members here on our blog throughout this year. This time, it falls to me, the marketing guy who wrote all those posts, to cover myself from the perspective of myself.
If you’re a patient or a patient’s driver and you’ve seen me hanging out in The Good Drop’s front office or skulking our darkened hallways, then you should know I’m the administrative marketing assistant here!
In that role, I handle the practice’s digital marketing, website, social media, and typically the phone and emails. If you’ve called us and heard my nasally baritone on the other end, that’ll be me.
So, here, I’m going to attempt to answer most of the same questions I’ve had our nursing team answer for me, with some necessary substitutions, as I am, to my knowledge, not a nurse.
How did you come to work at The Good Drop?
I had been a patient here for a bit and began seeing results in myself relatively quickly. Those infusion experiences made me an advocate for ketamine therapy from early on, so I already had the philosophical buy-in.
Of course, I also had a long history in writing and digital marketing, which turned out to be just what The Good Drop needed. The match-up was perfect, and 2025 has been one of the best and most positive years my career has ever seen.
What do you enjoy about working in ketamine therapy?
I just mentioned that being a patient prior to working here was a big help, and it continues to be.
The first-hand experiences I’ve had using ketamine therapy to improve my mental health lets me turn around and communicate what I’ve learned to prospective patients who call or email and to the general public on our digital platforms.
My journey here so far has not been a linear one. Coming off 12 years working in agencies of some form or another, I was a bit shellshocked at first by daily life at The Good Drop. Witnessing patient care, hearing patients’ honest struggles, and being exposed to the logistical chaos of a busy day were all new to me. I think we can all agree there was definitely an adjustment period.
Over time, this environment has actually helped me to thrive in ways I never thought I could. My weaknesses became strengths. Where I once feared the phone, now I like the feeling I get from helping people out, even just to explain our processes or schedule their appointments.
I especially like helping people who are still on the fence about ketamine therapy. People who come here for treatments tend to be out of options for feeling better. Callers occasionally become emotional while on the phone talking to me about their situations. And as not just a representative of The Good Drop but also a patient here myself, I love being able to talk them through what they can expect and even share some of my own story if I feel it might help them.
In all my agency jobs, the most I could do for a mental health patient would be to hope they read my marketing content on some business’s website. Now, I get to help them directly in the context of my administrative work here.
And that feels like a nice, cool breeze.
What drives you in your career?
I’ve said for a long time that I’m driven by opportunities to use my professional writing and marketing skills to help people who can’t do that stuff on their own. Until earlier this year, that’s as far as my ambitions went.
But with The Good Drop being my first-ever non-agency job and in-house marketing role, I’ve realized something different recently. I want to use my skills not just to help people, but to serve a purpose greater than just making money for someone.
Agency life can be soulless. It hinges primarily on getting clients, and keeping them if you’re lucky. One goes out, another comes in, and your job is just to fulfill, fulfill, fulfill.
Working in mental health now has allowed me to turn my writing into a force for inspiration and community engagement. Here at The Good Drop, we write patient-success stories. We talk to our community on social media. I get to attend out-of-office events with the team to take our message about ketamine therapy to the general public.
My own mental health struggles, my own experiences with ketamine therapy – they all inform my newfound passion for this work. I’m helping to build the business while also collaborating with the team to accomplish some truly humanistic goals here in Northeastern Pennsylvania.